Coaching Generation “Y” with Bruce Tulgan

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Bruce Tulgan is internationally recognized as the leading expert on young people in the workplace and one of the leading experts in leadership and management. Bruce is a best-selling author, an adviser to business leaders all over the world, and a sought-after keynote speaker and management trainer.

Since 1995, Bruce has worked with tens of thousands of leaders and managers in hundreds of organizations ranging from Aetna to Wal-Mart; from the Army to the YMCA. He has been called “the new Tom Peters” by many who have seen him speak. In recent years, Bruce was named by Management Today as one of the few contemporary figures to stand out as a “management guru” and he was named to the 2009 Thinkers 50 rising star list (the Thinkers 50 is the definitive global ranking of the world’s top 50 business thinkers). On August 13, 2009, Bruce was honored to accept Toastmasters International’s most prestigious honor, the Golden Gavel.

Bruce’s newest book is It’s Okay to Manage Your Boss (Jossey-Bass, September 14, 2010). He is also the author of the recent best-seller It’s Okay to Be The Boss (HaperCollins, 2007) and the classic Managing Generation X (W.W. Norton, 2000; first published in 1995). Bruce’s other books include Winning the Talent Wars (W.W. Norton, 2001), which received widespread acclaim from Fortune 500 CEOs and business journalists; the best-seller Fast Feedback (HRD Press, 1998); Not Everyone Gets a Trophy: How to Manage Generation Y (Jossey-Bass, 2009); and Managing the Generation Mix (HRD Press, 2006). Many of Bruce’s works have been published around the world in foreign editions. You can find out more information at

Today we talked with Bruce about:

  • The Self Esteem Movement that changed the ways we raised our children.
  • All the theory in the world doesn’t do anything if you don’t know about the basics of supervision.
  • Generation “Y” are the most high-maintenance workforce, but they can also be one of the most productive workforces that we have ever seen.
  • How to take more complex roles and un-bundle them, rebuild them one task at a time, and teach your young people that way. Let them know you are keeping track of what they are learning.
  • Get your young people learning and idea workbooks.

Each month 95,000 people tune-in to tune-up their performance and learn more about Emotional Intelligence. Join us today as we talk with Bruce Tulgan. Listen to the complete recording above.


Coach’s Corner

This is the third in the sequence of learning some of the 10 Star Secrets in Confidence of Henrik Fisker. Here we will look at secrets 6-9. Fister’s practices can give us all some insight into the practices of a Star Performer.

  • #6. Taking Initiative
  • #7. Identify Your Strengths and Weaknesses
  • #8. Take Responsibility for Your Mistakes
  • #9. Reinforce People

Click here to learn about these secrets.


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